Google has announced that it will be rolling out a new feature in its search results called “matched content”. Matched content is a recommendation tool that suggests articles to website visitors that are similar to the content they are currently viewing. This feature can be especially helpful for website publishers who are looking to increase engagement and keep visitors on their site for longer periods of time. Matched content will be targeted towards publishers with high-quality content who have already been approved for AdSense. To utilize this feature, publishers must generate at least 10,000 page views per day and have a layout that supports the feature. Google believes that this new tool will help publishers monetize their content more effectively by giving visitors more reasons to stay on their site, while also providing a better user experience.
