In a recent study conducted by Facebook, the social media giant found that its algorithm’s ability to match content to users’ interests has improved significantly. The research focused on the company’s News Feed algorithm, which determines the content that users see when they scroll through their feed. Facebook found that the algorithm is now able to match content to users’ interests about 35% better than it did in 2018. This improvement is a result of various changes that Facebook has made to its algorithm, including giving more weight to user feedback and incorporating more personalized signals. The study also revealed that the algorithm is particularly effective at matching content related to users’ hobbies and interests. These findings highlight Facebook’s efforts to provide a more personalized and tailored user experience, enabling users to see more relevant content.
