[matched_content] refers to content that is generated by a website to match the interests and preferences of individual users. This content is personalized and tailored to the specific needs and tastes of each user. The purpose of using matched content is to provide a more relevant and engaging browsing experience by ensuring that users are presented with content that is likely to interest them. This can include articles, blog posts, videos, or other types of media. Matched content can be based on various factors such as the user’s previous browsing history, demographics, or interaction with the website. By delivering personalized content, websites aim to increase user engagement and satisfaction, ultimately leading to higher conversion rates and better overall user experience.

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