The content talks about matched content, which is a feature in Google AdSense that allows website owners to display relevant articles, videos, and ads to improve user engagement and increase revenue. Matched content units are created by specifying the layout and size of the unit, and Google’s algorithm automatically selects the most relevant content from the website and displays it to users. The feature works by analyzing the content of the website, user behavior, and contextual information. It aims to provide a seamless user experience by offering related content that users may find interesting. Additionally, website owners can earn revenue through ads served within the matched content unit. This feature is free to use and comes with certain eligibility criteria, such as having a website with substantial content and complying with AdSense policies.

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