Matched content is a type of display ad format provided by Google AdSense. It allows website owners to display relevant and personalized ads on their web pages. These ads are similar to the website’s content, which helps in enhancing user experience and engagement. The purpose of matched content is to keep users on the website for longer durations by providing them with relevant additional content that they might be interested in. This feature is beneficial for website owners as it provides a way to monetize their content and increase ad revenue. Moreover, it enables publishers to promote additional pages and retain users on their website, ultimately improving the overall performance of the site. However, it’s important to note that matched content is only available for websites that meet specific eligibility criteria set by Google.

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