Matched content is a feature offered by Google AdSense that displays relevant articles from publishers within the same website. This helps publishers to increase user engagement and provide additional content to visitors. The matching algorithm shows content that is related to the topic of the page, and it can be customized to fit the design of the website. Matched content units are easy to implement, and publishers can choose where to place them on their pages. However, there are certain eligibility requirements to use this feature, including having a sufficient amount of unique content on the website. The matched content feature provides an opportunity for publishers to increase their website traffic and improve user experience by offering related content that may be of interest to visitors.

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