Matched content is a feature provided by Google that allows website owners to place relevant ads on their web pages. The ads are similar to the content on the site and are chosen based on the user’s browsing history and inferred interests. The purpose of matched content is to provide a better user experience by enhancing content discovery and engagement.
The ads are displayed in a way that doesn’t interfere with the user’s experience and are designed to blend in with the site’s content. This means that the ads are not disruptive and provide valuable information to users. By using matched content, website owners can increase their revenue by displaying relevant ads and improving user engagement.
To use matched content, website owners need to meet certain eligibility requirements and have enough unique pages and traffic on their site. Once approved, they can customize the look and placement of the ads to best fit their site’s design and layout.
Overall, matched content is a beneficial feature for website owners as it helps them monetize their site while enhancing the user’s browsing experience.