The content explains the concept of matched content, a recommendation tool provided by Google AdSense. Matched content recommends related articles or posts to website visitors in order to increase engagement and keep them on the site for a longer period of time. The tool takes into account the user’s behavior and interests to provide personalized recommendations. It can be placed either above or below the articles and is particularly suitable for websites with a lot of content. Matched content units consist of a title and a thumbnail image, and can be customized to match the website’s design. To be eligible for matched content, a website must meet certain criteria such as having unique content and complying with AdSense policies. The benefits of using matched content include increased page views, more time spent on the website, and enhanced user experience.
